Using a site that has no clear navigation or organisation can be frustrating. And it can be even more frustrating when you really want to like the company whose site it is that doesn’t work so well.
Making it easy for your customers to choose you
As well as website makers, we’re website users and common problems can be amplified when you know how simple some things are to rectify. But in there amongst the expletives and hair pulling lies a competitive advantage that you can turn to your own. By ironing out the same issues with your own digital content, you’ll not only look better but be 17 times (estimated degree of additional usefulness, amounts will vary) more useful to your customers. And they’ll choose you because you made it easy for them to do so.
Great design just works
The experience you have as a user will arguably only really be noticed if it’s bad. Problems will stand out like a sore thumb and have a detrimental effect on the objectives of your site or campaign. People don’t notice good design, because it fits in seamlessly, quietly making our lives better. But when something is bad, and difficult, and really unhelpful – you can hardly miss it.
focus groups and user experience testing
We can help you with focus groups and user experience testing, both great ways to identify where you’re doing well and what could be better. Anecdotal evidence from your customers will give you a jumping off point but nothing quite compares to comprehensive research under lab conditions. We can help recruit sample users and host the focus groups and testing sessions.
Gain a clear direction for improvement
Not only will the studies form the basis of a report detailing clear insight, but we’ll correlate the data we collect with your analytical tracking data to highlight and reinforce patterns and produce clear next steps. Improvements can then be commissioned based on solid data, and you’ll know that the decisions you’re making are the right ones to meet your goals.
In short, make decisions based on fact. And we can help you gather and understand that information.
