Viral Marketing
Marketing campaigns that are immune to antibiotics
To get your company noticed these days you have to do something that sets you apart from all those other businesses offering similar services.
And we're not suggesting that you climb Everest dressed as Spiderman, although of course you can if you want to. We're thinking of something a little less labour intensive to put your company in front of plenty of new customers.
We're experts at creating imaginative digital marketing strategies that do just that. We don't just make games to keep folk with not-so interesting jobs amused, we create digital content that folk enjoy spending time interacting with. And that content places your brand right on their desktop.
According to Wikipedia, the term Viral Marketing was coined by Jeffrey Rayport, a Harvard Business School professor back in December 1996. It's the descriptive term the digital media industry has used ever since for the type of advertising that, after being carefully seeded, spreads like wildfire through the power of email and Internet chat.
Think about it. When someone likes a game or great video clip they forward it straight to their friends. So you don't have to.
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The "word of mouth" that today's hippest marketers covet... they call it viral marketing ...Our recommendation earns us a certain kind of respect from our friends - our expertise is a form of "social currency."
Douglas Ruskoff, TV after Advertising (and Advertising after TV)