When we talk about being a new generation of digital agency the work we’ve done with Openwork is a great example of what we mean.
We’ve recently collaborated with design consultancy Bond and Coyne and brand marketing consultants New Tradition to deliver a fundamental rethink of Openwork’s brand communications. The exercise has seen Openwork take a positive step towards a clearer, more consistent message and improved internal and member communication.
As a business, Openwork is part-owned by its members and as such they each have an interest in its direction and performance. Responding to problems highlighted in research findings the rebrand addressed several key issues of communication, with the project itself being managed and communicated in a way that demonstrated first hand, the revised approach.
As well as delivering design changes to the website, email communications and social platforms, we advised on simple ways to rebrand digital collateral with minimal disruption and at minimal cost.
Openwork is a forward thinking network, which now has the identity to reinforce its position in the market.