The Gift Circle site has been designed to help create and share gift lists with friends and family. At it’s core is a tool that allows your family and friends to know what you want for Christmas (and birthdays, and weddings, and anniversaries, and…) and you them.
Rapid prototyping
It was designed and built in just under 7 weeks, with an early prototype complete in just 2 weeks. Still only in beta during the run up to Christmas, it is racking up user accounts at an exciting pace. Built for the London-based Net Optimsers Ltd, the site utilises the Kohana PHP framework and Twitter’s Bootstrap toolkit, a perfect combination for rapid MVP, and beyond, web application development.
Digital marketing collateral
Branding and characters were developed to reinforce the site’s proposition and provide off-site marketing collateral. Animation was scripted and artworked ready to support marketing activity in the short time remaining before the Christmas period. Whilst being released during the holiday season, the site has been designed to easily accommodate seasonal variations ensuring the site’s potential to be maximised throughout the year.
Working closely with the client we’ve delivered a high specification launch that will act to test the core idea and as a springboard for any new features.
Client feedback
“I must stress the point that Base have gone the extra mile and maybe beyond that for Gift Circle.”
Peter Manlay – Director, Net Optimisers Ltd
An account is free and simple to set up. If you haven’t already, check out the app at www.giftcircle.co.uk.