Base Creative Agency | 2012 Recommended Digital Agency (RAR+) | Bournemouth » kathrynatbase

Dalton Ghetti’s Alphabet

kathrynatbase — Tue, 13 Sep 2011 12:30:55 +0000

A couple of weeks ago I tweeted about this beautiful piece of work by Dalton Ghetti entitled ‘Alphabet’. This stunning example of his work is featuring in the ‘Power of Making’ exhibition at the V&A. The image is also being used to advertise the entire exhibition, which is made up of many different examples of artist’s work across a wide range of art mediums. This image appeals to me and my taste in art on so many levels. The process of making is completely evident which I guess is why it has been selected to be included in this particular exhibition! The ‘Power of Making’ exhibition, as the name indicates, focuses on the process of making and the integrity of a material used in the process.

I think for me what makes this particular piece of art so enticing is the uniqueness of each pencil. They are a hotchpotch of old remnants, each has experienced its own life of drawing, writing and expressing the owners thoughts and feelings. They each have their own story to tell, their own individual experience, yet they come together to form one rudimentary expression of language in its most basic form – the alphabet. Had the piece of art been created using a standard uniform HB pencil then this concept would have been totally lost. The idea that these pencil stubs have been gleaned from the detritus of the artists studio adds a beautiful layer of their part in the process of art as a whole, not just this individual artist’s practice. So you can imagine my delight when I found out that most of the pencils he uses are found on the streets, abandoned by their owner but now given a second existence despite their sketchy background!!

It is a piece that crosses boundaries between art and design, sculpture and typography, the conceptual and the aesthetic. It combines a simplicity of concept with a sheer beauty of craftsmanship. I began a quest to find out more about this artist and his work, eventually I found his site http://www.daltonmghetti.com. Here you can see a cross section of the work he is producing and exhibiting, but even after looking at the many intricate and what must have been pain staking sculptures, for me ‘Alphabet’ still stands head and shoulders above the rest.

AUCB Private View

kathrynatbase — Fri, 24 Jun 2011 11:17:45 +0000

What a great evening looking around the final year shows at AUCB! I will have to go back again as there was just so much to see and not enough evening to look at it all!

A special well done to the Fine Art course, as I really loved the use of the studio space with the tunnels, corridors and all the individual rooms it was a really interesting journey through the exhibition experience. Loved it!

Check out the Fine Art and Illustration show website http://www.

165 days of digital

kathrynatbase — Tue, 31 May 2011 08:00:46 +0000

It’s the end of the month and I have been at Base for five months now! The time has just flown, my days here have been packed with all things digital! Stuff I never knew existed as a Fine Art Student! WordPress, plug ins, litmus tests, cookies, wysiwygs! Being the rather gullible person I am, I spend a lot of my time trying to figure out whether my computer geek colleagues are pulling my leg as they speak in their own special computer geek language which often sounds totally made up to my untrained ear!!

I’ve been involved in Base’s first mobile app, on both the Android and iPhone platforms. All very exciting, particularly as the feedback comes in from travellers out and about using it on the buses.

I’d just like to say thank you to all the clients I have worked with so far for making these first few months so enjoyable.