Why Google will ultimately lose the Plus
Did you ever wonder why Google went for such a short addition to their name when they launched their biggest product to date?
No? Well, when I heard the big ‘social platform’ announcement from Google it was one of the first things that crossed my mind (that and the awesome prospect that is Circles). I think it’s the shortest name they’ve given anything so far.
Influence is king, and now it can be measured
In December last year, I talked at Jerwood about the power of influence online. In 30 second Pecha Kucha-style sprints on the theme of Control, I attempted to explain that we were seeing a shift towards individuals having a recommendation power that big brands could only dream of.
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Memoirs of an intern
Hi. Adam (v1) here.
