8th June 2009
Digital evolution for Intellitect Water
Content management brings control in-house
When Tony Halker, CEO at Intellitect Water, commissioned Base to redevelop the company website he requested "evolution not revolution". He envisaged the development of the Intellitect brand into the website as a seemless enhancement to the pioneering research and development taking place at IW.
And after spending time with Intellitect and reviewing their existing website functionality, the designers at Base set about making Mr Halker's vision a reality. Incorporating a more contemporary web site design that compliments the recently revised Intellitect branding, Base have also delivered a complete content managed solution.
The new website includes built in search engine optimisation and full update functionality, giving Intellitect Water - a Credit Suisse investment - the tools to easily add content, including complex technical data, to the website.
The team at Base worked carefully to build on the elements of the old Intellitect website that were successful, whilst redesigning areas that hadn't hit the mark.
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"It's been an absolute pleasure working with Intellitect. They are a great team who now have the tools to showcase their research and development successfully online."
Emma Wyllie, Account Manager at Base