• Home
• » Thinking

10th April 2009

Like many digital agencies, here at Base we've been advising our clients to take a multi-pronged approach to their digital marketing strategies for a while now. These strategies are all important 6/12 month plans designed to increase visitor numbers to their websites and engage in their business, products or services once they've arrived.

As the price of paid-for click advertising goes up and the bid competition becomes increasingly saturated, more savvy businesses are looking for new ways to drive good quality traffic to their sites and they're seeking out talented digital people to make sure that impact is achieved at the right price.

As this comment from Will Cooper at New Media Age suggests, search engine optimisation is back on the full time agenda. 

This echoes our own experiences in the last few months, where we've been actively working on longer term SEO plans with clients who are looking to invest for sustained natural search engine growth. And those businesses are already seeing a return on those investments through tracking and analytics.

Understanding that while natural search engine results aren't explicitly paid for, like pay-per-click adverts, time and financial investment is required to acheive and sustain natural results, particularly in competitive areas.

We're successfully minimising the ongoing costs to our clients by working hard to get it right from the beginning. We focus on creating a quality user experience, which inherently benefits how a site is perceived by the search engines. Advanced search engine optimisation techniques, including site information architecture, are built into all projects.

It makes good business sense that we put the building blocks in place for every single one of our clients, however small the project. Even when a client tells us that being found in Google isn't a priority objective, we build in good SEO groundwork - ready for when it is. When it doesn't cost any more to set it up this way, it makes sense to add the value from day one, helping to reduce the investment costs later.

Related information

• Search Marketing

• Share this:
• Tweet this
• Delicious
• Digg
• Facebook
• StumbleUpon