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17th November 2008

It has been six weeks now since Google waded into the browser market with what was being hailed as one of the company's most important product launches ever.

Some saw it as the start of a software product launch that will end in the almighty search giant releasing an operating system that will reinvent how the desktop interacts with the internet.

But if this is to be the case they'll need to address a few fundamentals of the new browser, at least as far as search engine marketing folk are concerned.

After reviewing Google Chrome alongside the majority of the web development community we were as impressed as most. But as soon as we installed it we tried to customise the interface. As Firefox users we automatically went after the developer tools that we hoped might be built in. Not there, so we went to download Chris Pederick's brilliant Web Developer toolbar but found it wasn't compatible. Ok, so no geek tools but at least Google's toolbar will already be an integral part of the new product. We just need to know how to turn it on. Again nothing - and this time we turned to the omnibox to help us explain how to use our newly adopted Google product.

But nothing, and still, six weeks later there is no Google toolbar - at least we can't find it! - for Chrome. Now you'd think that Google's new product would automatically build in features that are present in it's browser plugin application?! The Google Toolbar houses some pretty major information for search engine marketing specialists including most importantly Google's Page Rank indicator bar, telling users a site's importance in the Google scheme of things.

Now it may not really be a nightmare but until this is added to Google Chrome we'll just have to keep Firefox on the go.

Related information

• Search Marketing

Related Internet sites

• Google Chrome (external link)

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