Viral Marketing
Marketing campaigns that are immune to antibiotics
To get your company noticed these days you have to do something that sets you apart from all those other businesses offering similar services.
And we're not suggesting that you climb Everest dressed as Spiderman, although of course you can if you want to. We're thinking of something a little less labour intensive to put your company in front of plenty of new customers.
We're experts at creating imaginative digital marketing strategies that do just that. We don't just make games to keep folk with not-so interesting jobs amused, we create digital content that folk enjoy spending time interacting with. And that content places your brand right on their desktop.
According to Wikipedia, the term Viral Marketing was coined by Jeffrey Rayport, a Harvard Business School professor back in December 1996. It's the descriptive term the digital media industry has used ever since for the type of advertising that, after being carefully seeded, spreads like wildfire through the power of email and Internet chat.
Think about it. When someone likes a game or great video clip they forward it straight to their friends. So you don't have to.
Related Internet sites
base news…
- 11th December 2008Base take Yellow Buses online
A brand new ecommerce site goes live - 10th December 2008Future Film Focus backed by Base
Official sponsors of the Bournemouth film festival - 17th November 2008It's Terminal
Largest music rehearsal studio in London hire Base
base thoughts…
- 18th December 2008Do ISPs really have a magic wand?
The Film and TV community slam ISPs for not doing more to stop illegal file sharing - 6th December 2008Universities set to reach out to business
The Higher Education Funding Council announces that it is to increase support for business - 5th December 2008Google starts to Digg
A mighty search engine takes a lesson from the brilliant Digg.com - 17th November 2008Google Chrome is an SEO nightmare
The new browser from Google has a major search marketing flaw - 3rd November 2008The URL is dead. Long live the URL
The way web addresses are being advertised is changing
The "word of mouth" that today's hippest marketers covet... they call it viral marketing ...Our recommendation earns us a certain kind of respect from our friends - our expertise is a form of "social currency."
Douglas Ruskoff, TV after Advertising (and Advertising after TV)