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    <title>Base Creative Agency | Get inside Base thoughts</title>
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    <lastBuildDate>Tue, 21 Apr 2009 09:22:19 GMT</lastBuildDate>
    <ttl>15</ttl>
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      <title>A common Search Engine Optimisation misconception</title>
      <description>Like many digital agencies, here at Base we've been advising our clients to take a multi-pronged approach to their digital marketing strategies for a while now. These strategies are all important 6/12 month plans designed to increase visitor numbers to their websites and engage in their business, products or services once they've arrived.</description>
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      <pubDate>Tue, 21 Apr 2009 09:22:19 GMT</pubDate>
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      <title>Making it onto the podium</title>
      <description>A few weeks ago Base attended the Media Innovation Awards held down in Bristol to support our nomination in the corporate website category. We knew we'd be in great company down there but we didn't realise how great until we got there on the night! Once the awards ceremony had got underway we realised that we'd seen several of the winning TV shows on the BBC! And our work was up for an award on the same night - not bad company eh?!</description>
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      <pubDate>Mon, 06 Apr 2009 16:06:27 GMT</pubDate>
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      <title>Sea Change creates design opportunities</title>
      <description>Bournemouth Borough Council's website recently announced that a project to invest £455,000 of the Central Government funding in Boscombe is now underway, as part of regeneration funding in the Government's Sea Change initiative.</description>
      <link>http://www.basecreativeagency.com/1700-sea-change-creates-design-opportunities.htm</link>
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      <pubDate>Thu, 26 Mar 2009 14:33:26 GMT</pubDate>
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      <title>There is only one way to eat an elephant</title>
      <description>Being a creative agency means that we work on a lot of different types of creative projects, often as part of a larger strategy for a client. The projects we work on can be so varied, we have to break them right down in order to plan them properly.</description>
      <link>http://www.basecreativeagency.com/1689-there-is-only-one-way-to-eat-an.htm</link>
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      <pubDate>Mon, 23 Mar 2009 11:38:49 GMT</pubDate>
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      <title>Do ISPs really have a magic wand?</title>
      <description>With an open letter to the mainstream UK papers, including the Times and the Guardian, the Film and TV community slams Internet Service Providers for not doing more to stop illegal file sharing.</description>
      <link>http://www.basecreativeagency.com/1688-do-isps-really-have-a-magic-wand.htm</link>
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      <pubDate>Mon, 23 Mar 2009 11:36:35 GMT</pubDate>
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      <title>Universities set to reach out to business</title>
      <description>Details of how universities and colleges can do more to help businesses during an economic downturn have been published by Universities UK and GuildHE, supported by HEFCE.</description>
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      <pubDate>Mon, 23 Mar 2009 11:33:14 GMT</pubDate>
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      <title>Google starts to Digg</title>
      <description>Last week Google launched it's much anticipated SearchWiki, an iGoogle extra that allows end-users to directly modify search results. Base take a look at whether the idea will catch on.</description>
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      <pubDate>Mon, 23 Mar 2009 11:29:45 GMT</pubDate>
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      <title>Google Chrome is an SEO nightmare</title>
      <description>It has been six weeks now since Google waded into the browser market with what was being hailed as one of the company's most important product launches.</description>
      <link>http://www.basecreativeagency.com/1685-google-chrome-is-an-seo-nightmare.htm</link>
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      <pubDate>Mon, 23 Mar 2009 11:26:06 GMT</pubDate>
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    <item>
      <title>How do I choose a web design company?</title>
      <description>It can be tough to work out who to entrust your web project to. This guide shows you which key qualities to look for when deciding on your next web design agency.</description>
      <link>http://www.basecreativeagency.com/1575-how-do-i-choose-a-web-design-company.htm</link>
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      <pubDate>Mon, 23 Mar 2009 11:17:07 GMT</pubDate>
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      <title>The return of the wispa</title>
      <description>As Cadbury's prepare to bring back it's popular wispa chocolate bar we started to wonder if this is one the greatest examples of viral marketing we've seen to date.</description>
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      <pubDate>Mon, 23 Mar 2009 11:11:23 GMT</pubDate>
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      <title>The URL is dead. Long live the URL</title>
      <description>If you're sat on a sofa in the UK, you might have noticed the British government sponsored TV ads encouraging us to think about household carbon dioxide emissions using the phrase 'act on CO2'.</description>
      <link>http://www.basecreativeagency.com/1683-the-url-is-dead-long-live-the-url.htm</link>
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      <pubDate>Mon, 23 Mar 2009 11:08:56 GMT</pubDate>
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      <title>Design, design, design</title>
      <description>Your web design and company branding has to have an immediate impact otherwise the customer that has just found you, will be gone just as quickly.</description>
      <link>http://www.basecreativeagency.com/1682-design-design-design.htm</link>
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      <pubDate>Mon, 23 Mar 2009 11:06:38 GMT</pubDate>
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    <item>
      <title>How do I get to the top of Google?</title>
      <description>The search marketing question we get asked most and how we reply</description>
      <link>http://www.basecreativeagency.com/1588-how-do-i-get-to-the-top-of.htm</link>
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      <pubDate>Fri, 20 Feb 2009 10:56:28 GMT</pubDate>
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    <item>
      <title>Everyone knows a web designer</title>
      <description>When to use a professional when you already know a man who can</description>
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      <pubDate>Thu, 19 Feb 2009 09:10:53 GMT</pubDate>
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